log on - Online IP infringement searching
Our ffw monitor service helps you to locate online abuse of your brands and other Intellectual Property either as a one off search or as a monthly watch. To assist us in providing the service, we have partnered with , the market leader in this area
We search for various types of abuse including:
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Cybersquatting – the unauthorised registration of a domain name containing a brand where the registrant has no legitimate interest in it.
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Typosquatting – the registration of a domain name consisting of a misspelled brand name. The owner of the domain name intends to create traffic to his website when an Internet user misspells the web address.
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Meta tag and hidden text abuse – meta tags are keywords and descriptions contained in the source code of a web site designed to help users find a site when using a search engine. Hidden text is the text that matches the background colour of a web site (e.g. black text on a black background). Meta-tags and hidden text are commonly abused to divert browsers to competing or irrelevant sites or for commercial gain.
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Logo abuse – Can be related to other abuses as well as false partnership claims, counterfeiting and cybersmearing. It is also important to monitor even authorised dealers to ensure that they use the correct version of the logo.
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Counterfeit goods – Goods that are illegally copied and branded in an attempt to deceive consumers into believing they are buying the original goods. Sophisticated dealers rely heavily on the Internet to move their goods. Counterfeiting causes brand tarnishment when consumers are deceived into purchasing inferior and frequently defective products.
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Phishing – A high-tech scam that uses unsolicited email to deceive consumers into disclosing personal information such as credit card, bank account information and other sensitive information. Targets are sent emails informing them that they need to “update” or “validate” their billing information to keep their accounts active, and directs them to a look-alike website of the legitimate business. The targets unwittingly submit their financial information to the phishing entity, which uses it for purposes of fraud and theft.
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